{"id":74,"date":"2024-11-20T14:39:10","date_gmt":"2024-11-20T13:39:10","guid":{"rendered":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/?p=74"},"modified":"2025-02-11T16:59:40","modified_gmt":"2025-02-11T15:59:40","slug":"projet-fil-rouge-le-fernandelle","status":"publish","type":"post","link":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/2024\/11\/20\/projet-fil-rouge-le-fernandelle\/","title":{"rendered":"Projet fil rouge &#8211; Le Fernand&rsquo;elle"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbOpen Sans||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>2024<\/p>\n<p>LE CONTEXTE<br \/><span>Rachet\u00e9 en 2021 et ayant chang\u00e9 d\u2019identit\u00e9 en 2022, le restaurant Le Fernand\u2019elle propose plusieurs activit\u00e9s : une brasserie\/bar et un espace de restauration. Son identit\u00e9 visuelle s\u2019inspire de l\u2019acteur Fernandel, qui a marqu\u00e9 l\u2019histoire de la commune. Le storytelling met en avant un lieu convivial et familial, en phase avec sa client\u00e8le.<\/span><\/p>\n<p><span><\/span><\/p>\n<p><span>LA PROBL\u00c9MATIQUE &#8211; <\/span>La cr\u00e9ation d&rsquo;une nouvelle offre \u00ab\u00a0rooftoop\u00a0\u00bb.<\/p>\n<ul>\n<li>Une cible BTOB (s\u00e9minaire, afterwork, soir\u00e9e d&rsquo;entreprise ect.)<\/li>\n<li>Une cible \u00a0BTOC pour \u00e9v\u00e8nement priv\u00e9 (anniversaire\/ fetes ect)<\/li>\n<li>Une cible BTOG avec une offre sp\u00e9cial d\u00e9di\u00e9e \u00e0 la mairie pour ses repas.<\/li>\n<\/ul>\n<p>LES LIVRABLES<\/p>\n<ul>\n<li>Conception d&rsquo;une strat\u00e9gie marketing autour de l&rsquo;identit\u00e9 existante.<\/li>\n<li>Cr\u00e9ation des offres BtoB BtoC et BtoG.<\/li>\n<li>La cr\u00e9ation d&rsquo;un site vitrine est attendu.<\/li>\n<li>Cr\u00e9er un plan de communication cross m\u00e9dia RSE avec des engagements<\/li>\n<li>Des supports de communication graphique.<\/li>\n<li>Cr\u00e9ation de contenus montage vid\u00e9os et motion design.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttp:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-content\/uploads\/2025\/01\/Dossier-ecrit-Fernandelle-Clara-Desmet.pdf\u00a0\u00bb title_text=\u00a0\u00bbDossier \u00e9crit Fernand&rsquo;elle &#8211; Clara Desmet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_divider show_divider=\u00a0\u00bboff\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMzMCJ9fQ==@\u00a0\u00bb button_text=\u00a0\u00bbT\u00e9l\u00e9charger le dossier\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb15px\u00a0\u00bb button_text_color=\u00a0\u00bb#000000&Prime; hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 LE CONTEXTERachet\u00e9 en 2021 et ayant chang\u00e9 d\u2019identit\u00e9 en 2022, le restaurant Le Fernand\u2019elle propose plusieurs activit\u00e9s : une brasserie\/bar et un espace de restauration. Son identit\u00e9 visuelle s\u2019inspire de l\u2019acteur Fernandel, qui a marqu\u00e9 l\u2019histoire de la commune. Le storytelling met en avant un lieu convivial et familial, en phase avec sa client\u00e8le. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder \/-->","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":7,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":369,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/posts\/74\/revisions\/369"}],"wp:attachment":[{"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/supexup.formatome.fr\/2024-2025\/RPMC\/4\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}